> be Adobe, 40-year-old PDF jockey
> 2025, stock doing a perfect -33% swan dive
> “We’ll pivot to AI” says exec on 7-figure retention bonus
> can’t ship a model because legal says every pixel needs a 12-page EULA
> Midjourney drops v7, makes our Firefly look like MS Paint with a hangover
> OpenAI drops GPT-Image, Google drops nano-banana, both free
> our response: “Please login with your Adobe ID, install Creative Cloud, update 47 GB, restart, then pay $53.99/month”
> users collectively Alt-F4 into orbit
> watch in horror as ChatGPT/Gemini reads any PDF you give it for free
> enterprise cancels 10k seats overnight
> try to counter with Sora killer video model
> training cluster catches fire after someone uploads a 1998 clipart library
> PR tweet: “We are re-imagining creativity”
> quote-tweet ratio hits 1:9k, gif of dumpster bonfire tops replies
> premiere pro is now just a bloated launcher for 15 different subscription prompts
> 20-something with a phone and CapCut is making better edits
> our flagship feature: “Generative fill but now 3% slower”
> board meeting: “Let’s raise prices again”
> stock drops another 8% during the Zoom call
> our most innovative feature in 5 years is a "subscribe to annual plan" button that clicks itself
55.5K likes 3.4M views
Because you neither paid, nor credited, nor even acknowledged the artists whose work you're now implicitly using. This is pretty simple.
If you go out and buy a bunch of art books and you look through those to get ideas, the people who made the art books get the money one-for-one for every studio that ever buys those books.
If you go to someone's portfolio page on the internet and get some ideas, you now know who that person is and maybe you really like what they did. Maybe you might hire them to do concept art for your game someday.
If you ask a generative AI to generate ideas for you, you pay Google, OpenAI, Midjourney, etc., and that's it. The artists who made everything that goes into it get nothing. They do not get money. They do not get exposure. They do not even get the bare minimum acknowledgement from you that they even existed.
I am glad players are angry about generative AI. I hope they get even more angry. Artists that contribute art to a creative process deserve better treatment than this.
If you like generative AI as a tool, advocate for a properly licensed, properly attributed version of it first. If instead you choose to use generative AI and ignore the ethical issues, you more than deserve the backlash.
15.2K likes 453.6K views