OLIPOP

Justine Moore

@venturetwins

These are not real Olipop ads 🤯 They're from Pomelli - a new @GoogleLabs tool that generates marketing content. Enter your URL and get campaigns with your fonts, colors, and products. You can guide it via prompts, or have it ideate based on your brand values. How it works 👇 https://t.co/Ra2eZQtV4K

Fan Bi (buy/ advise $5-50M brands in special sits)

@lifeofbi

Poppi sold to PepsiCo for $1.95B. Olipop valued at $1.85B. Prebiotic soda went from $33M to $777M in three years. That's not the fiber story. That's the beginning of it. What Poppi and Olipop actually did wasn't sell fiber. They educated an entire generation that gut health matters, that fiber is the mechanism, and that a daily habit built around it is worth paying for. They made fiber aspirational. They proved the consumer belief is real enough that Coke and Pepsi paid $4B+ to own it. But prebiotic soda doesn't solve the actual problem. Poppi: 2g of fiber per can. Olipop: 9g. Recommended daily intake: 30-40g. The category that built two near-$2B brands is delivering a fraction of what your body actually needs. The consumer is now educated and underserved. That gap is where the next brand gets built. The fiber supplement market is $22B globally. Growing to $41B by 2035. Almost entirely owned by brands your grandparents used. Metamucil. Benefiber. Citrucel. Pharmacy-aisle incumbents growing at 3-4% annually. No social presence. No real subscription model. Not redesigned for a consumer who just spent three years drinking prebiotic soda and thinking about their gut microbiome. Metamucil: $1.4B in revenue. Owned by P&G. Positioned for constipation relief in people over 60. A brand that hasn't changed meaningfully in decades, in a category that just became culturally relevant for the first time. The white space isn't another prebiotic soda. It's the fiber supplement brand that Poppi and Olipop's customer graduates to when they want clinical doses, real results, and a brand that doesn't feel like medicine. PepsiCo's CEO said it on an earnings call: "I think fiber will be the next protein." Who builds the brand?

Drew Fallon

@drewfallon12

ALIGN VENTURES CLOSES $125M FUND II Align Ventures, led by Grant Hosking & Ben Bryce, has closed a $125m fund 2 that will invest $2-$10m checks into consumer with an eye at beauty and wellness If you're not tuned in, these guys are currently on a 5 year chad sprint having realized several 9/10 figure exits with more upcoming. Portfolio & Investments Include: - The Farmer's Dog - OLIPOP PBC - Coterie - FIGS - hims & hers - Billie When I asked Ben Bryce for some insights on the hot streak, he said: "Incredible brands are built when exceptional founders reimagine broken or trending consumer categories with superior products and cultural resonance. That thesis gave us early conviction in Billie, Hims, Touchland, and Coterie and Fund II is a bigger commitment to that same principle"

Chris Pisarski

@chrispisarski

even Anthropic is hiring BDRs to do outbound sales one of the best-performing cold email copy formats we use to run our own cold outreach is the "creative idea'" email instead of pitching your own product, you email a prospect 2-3 hyper-specific campaign/growth ideas for their business, then tie it back to how you'd help them pull it off: "Hey [name], I had some ideas about how we could target [their customer type] together, here's what I'm thinking," then the idea(s), value prop, CTA it can be very short: "Hey Olipop, Quick idea. We could reach out to gyms and boutique fitness studios that don't stock Olipop yet and get it into their fridges as the "healthy soda" for post-workout Worth testing?" or longer: "Hey Olipop, Had a few ideas for getting in front of new buyers: 1) Email gyms/studios that don't stock it yet for their fridges 2) Target corporate offices for kitchens + vending 3) Reach out to college campus stores for the Gen Z crowd We'd run the whole outbound for you. Of course we can do other things too, let me know if any of these are interesting!" And you can automate the entire workflow using Claude (to come up with the ideas), Crustdata MCP (to feed Claude everything about the company + person, their focus, what they sell, contact info) and the Instantly MCP to send out the emails

joe

@joseoneth

Rekt Drinks' CEO, Ovie Faruq, explains the company's plan to grow by focusing on attracting a wider audience beyond the crypto community. He emphasizes that the key to their success will be creating a high-quality product that appeals to everyone, pointing to other successful beverage companies like Olipop and Ghost Energy as proof that rapid growth is possible in this market. "We have to start appealing to normal people, the product itself has to be good."

Gretchen Lynn

@Bubola

I have never once purchased or even tried any of those "prebiotic sodas" like Olipop, Bloom pop, or Poppi. More than $2 a can for 12 ounces of beverage that doesn't have alcohol in it? GTFO, that is a scam lmao Genius marketing, I guess, because it's worked on a lot of people, but it's not gonna work on me 😂

Kevin Kraft

Vice President Emerging Channels & Distribution

Previously at Tropicana Brands Group · Medina, Ohio, United States

Joined Jun 2026

Robb Bennett

VP, Performance Revenue Growth Management

Previously at Tropicana Brands Group · Chicago, Illinois, United States

Joined May 2026

Thomas Hickman

Field Marketing Manager (Central)

Previously at TRIGGER(HOUSE · Dallas-Fort Worth Metroplex

Joined Jun 2026

Ashley Ramsarup

Program Manager, Commercial Operations

Previously at Amazon · Greater Orlando

Joined May 2026

Monika Worcester

Senior Manger, People Operations

Previously at Two Chairs · San Francisco, California, United States

Joined May 2026