Whatnot
Top 100
Illustrative curve — no price history on file for this company.
Funding
Raised a $225M round on Oct 28, 2025, bringing the total raised amount to $968M.
Returns Calculator
A $10,000 investment at Series C round (2021) would today be worth:
$76,667
7.7×the original amount
Illustrative · based on reported post-money valuations
Top posts
Katie Roof
@Katie_Roof
Scoop: LA-based Whatnot looking to raise at ~$20B valuation. The live video shopping business is a rare consumer company commanding a premium valuation these days. https://t.co/FkBA7izULP
MrBeast
@MrBeast
After our new video Whatnot shot up to number 3 on the App Store 😮 https://t.co/QvxnOkUf9G
Gary Vaynerchuk
@garyvee
3 things marketing agencies should be building to grow a lot: 1. Experiential. Becoming a production company as an agency to do live events for clients as analog continues to grow 2. Making content for the sole purpose of showing up organically in GEO / AEO, and winning the LLMs to show up in the results for your clients 3. Becoming a strategist and production company and creative agency to do live social shopping services for your clients. Whatnot, TikTok Shop .. selling product on social media that looks like QVC is one of the most important things.
Dale Earnhardt Jr.
@DaleJr
My card collecting friends told me not to get on whatnot and I shoulda listened.
Jack
@Jackkk
Logan Paul reveals he invested in Whatnot when it was worth $90M, it was recently valued at $11.5 BILLION Logan Paul is up over 127x on his investment https://t.co/83YBNvSeCy
CJ MEDIA
@EcomCJ
This is what a $16,000 retail load of food, beverage, & pantry items looks like from @bstocksol when it arrives! We paid $5,100 for it. Should make $5-6k PROFIT - when broken appart and sold via @Whatnot & @tiktok live auctions. Thanks for getting us started @kip_roland & @ShannonJean
Latest news
Public companies tied to Whatnot
About Whatnot
Whatnot is a livestream shopping marketplace where sellers host live video auctions and shows to sell collectibles, trading cards, sneakers, fashion, electronics and more. Founded in 2019 and headquartered in Los Angeles, it has grown into the largest live shopping platform in the U.S. and Europe, with more than $6 billion of items sold in 2025 and over one billion cumulative orders reached by mid-2026.
Whatnot on video
20:24The rise of live online shopping (Whatnot's Grant LaFontaine)
Rapid Response · Interview
23:39Grant LaFontaine (Whatnot) & Dalton Caldwell (YC)
Startup Grind · Interview
20:06How Whatnot's Winning With Live Shopping | Inc.
Inc. · Feature
32:34How to Build an $11B Empire Selling Funko Pops | Whatnot CEO
TBPN · Interview
Founders
Grant LaFontaine
Co-founder & CEO
Y Combinator and Forbes 30 Under 30 alum who held product roles at Google, YouTube and Facebook before co-founding Whatnot in 2019 to turn collectors' passions into live commerce.
Logan Head
Co-founder & CTO
Former senior product manager at sneaker marketplace GOAT who co-founded Whatnot in 2019 and leads its engineering and technology as chief technology officer.
Key leaders
Recent hires
Tullie Murrell
Head of Applied AI Research
Previously at Shaped · Remote (US-based, Shaped team is distributed; Whatnot HQ Los Angeles)
Joined Jul 2026
Sabrina Albert (Wu)
Data & AI leadership team member, co-founding Applied AI Research group
San Francisco Bay Area (remote; joining Whatnot Data & AI leadership)
Joined Jul 2026
Tia Sherwood
Head of Brand Campaigns
Previously at Liquid Death · Los Angeles Metropolitan Area
Joined Jun 2026
Tom Slobodnik
Head of Information Technology
Previously at Block · San Francisco, California, United States
Joined May 2026
Julia Rudlin
Director of Product
Previously at Venmo · United States
Joined Jul 2026
Keith Lehmann
Director of Engineering, Data Platform
Previously at DoorDash · Dallas-Fort Worth Metroplex
Joined Jul 2026