WHOOP

@levelsio

@levelsio

Just today I've already seen Wispr Flow, Granola and WHOOP all "reverse engineered" and open sourced with a fully free version Very interesting to see what's happening The question is if normies will pick up on this (I think they will) and how companies will react and pivot to still make money

Rjey

@RjeyTech

If you bought a Whoop, I feel sorry for you. Google’s Fitbit Air just made it look silly - $100 one time payment vs Whoop’s $199–$359/year forever - Free tier actually works HR, sleep, SpO2, HRV, recovery, no paywall - Optional $10/mo for Gemini Health Coach (vs Whoop where the sub is mandatory) - Gemini analyzes meal photos, not just biometrics. Whoop can’t touch that - Conversational health AI ask questions like why was I tired Tuesday?and get a real answer - Open data platform Apple Watch, Garmin, third-party data all flow into Google Health - 7-day battery, 5-min quick charge = full day -Whoop just got a $10B valuation… and Google undercut them by 50% on day one

Michael Asiedu

@MichaelAsiedu_

There's a guy on X who looks for apps he thinks should be free but are all paid He builds them in a weekend and makes them free, completely open source He has done it for Wispr Flow, Whoop, Granola, and he's not done.

Pankaj

@the2ndfloorguy

i hooked my whoop to my work calendar to find which coworker gives me the most stress 🚨 thanks to fable, I reverse engineered whoop to pull per minute heart rate. nd matched spikes with cal events and attendees I now have a leaderboard and I think about it daily. few info masked for obvious reasons ;)

Jay McHale

@mchale_in_flow

Rory McIlroy says the way he beat his first-tee nerves was to picture the ball in the trees and walk the worst case all the way to its end. "I say this all the time. It's counterintuitive to a lot of people to do this, but I do. If you're trying to overcome anxiety or nerves or on performance, I do try to think about, well, what's the worst that could happen?" "I'm not gonna die on the golf course, thankfully." "I used to have, like, first tee nerves, like, big time. I would struggle on the first tee. And so I would say to myself, well, what's the worst that could happen?" "So if you hit it in the trees, okay, then what do you do? You go up there and you figure it out, you know, you're skillful enough to hit a punch shot out of the trees and, you know, get it up to the green and get it up and down and make a par and move on." "For whatever reason, imagining, like, the worst-case scenario, give me a level of comfort, because I felt like any worst-case scenario that I could bring up in my head, I'll be able to deal with." "Especially on the first tee for me... if you get nervous on the golf course, you get tight... it gives me a sense of freedom. And like, if I can swing free, that's when I play my best golf." "So whatever thought process I need to get into to get there, whether that's imagining the worst-case scenario." "I think I'm not standing behind a tee shot and visualizing myself hit a bad shot. Like, I'm visualizing myself hitting it where I want to. But I think just even before I get to that point, thinking, well, what's the worst that can happen?" "And then if the worst that can happen isn't that bad, it's like, well, that's okay. You'll be able to manage it." What I find wild is that he never once tries to calm himself down. He walks into the scary version instead, all the way through the punch shot and the par, and the nerves lose their grip because nothing is unknown anymore. The thing you are dreading shrinks the same way once its worst version has an ending you have already seen. - Rory McIlroy (@McIlroyRory) on The WHOOP Podcast (@whoop)

9mmSMG

@9mmsmg

New to trying to be healthy? Here's some advice. 1. Buy a blood pressure arm cuff and a high quality one. Take three measurements in the morning before eating, activity or any stimulants like caffeine or nicotine. Wake up, sit down, put the cuff on and average the three measurements. I check mine 2x a week to see what I'm eating or doing is doing to my BP so I can adjust. I maintain great BP through this practice. I also take evening readings occasionally to see how the day impacted it. 2. Get blood work, and I mean full panel labs. Have everything checked. Your cholesterol is the number 1 thing you should look at and your a1c is the second. Go through any other red flags after those. 3. Buy a fitness tracker and wear it day and night. I have the Whoop MG (not sponsored or have any affiliate link) but the Amazon one and the fitbit air are great too. I just feel like the Whoop gives me the best data. Keep an eye on your vo2 max, rhr and HRV. Start tracking sleep. 4. Don't neglect cardio and by that I mean Zone 3-5. Zone 2 is a great base builder, but 3-5 are going to bump your vo2 max which is one of the greatest predictors of longevity. 5. Weight training. I promise you won't suddenly accidentally become a giant bodybuilder. 6. Eat like an omnivore because you are one. Plenty of protein with moderate carbs and lower fat. I've tried every type of diet, my blood work has been the best eating meats, fish, eggs, fruits, vegetables, sweet potatoes and rice. 7. If you drink, consider limiting it dramatically. It absolutely trashes your sleep and body. 8. Strive to be perfect and accept you'll fail at perfection. Where you land is better than where you were. Continually make changes to improve things. If you screw up a day don't make it a week. 9. Don't burn yourself out starting. Ease into it. Add a little more cardio each week. Eat a little better each day. 10. If you're fat and really are struggling with cravings that are hindering you, look into reta or tirzepatide.

Will Ahmed

Founder & CEO

Founded WHOOP in 2012 as a Harvard student-athlete; serves as CEO.

Veteran growth and product executive; previously led growth at Facebook and Uber and founded Q&A startup AnyQuestion.

Dirk-Jan van Hameren

Chief Marketing Officer

Previously at Slingshot Sports · White Salmon, Washington, United States

Joined Jul 2026

Vanessa Welch

VP Member Impact & Executive Communications

Previously at Empower · Greater Boston

Joined May 2026

Arthur van Rest

VP Global Retail

Previously at Roku Inc. · Greater Boston

Joined May 2026

Erik Berg Kreider

AVP, Industrial Design

Previously at The Estée Lauder Companies Inc. · New York City Metropolitan Area

Joined May 2026