Liquid Death
Top 100
Funding
Raised a $67M round on Mar 10, 2024, bringing the total raised amount to $260M.
Returns Calculator
A $10,000 investment at Series C round (2022) would today be worth:
$26,667
2.7×the original amount
Illustrative · based on reported post-money valuations
Hiring Signal
Based on public job postings · updated monthly
Latest news
Public companies tied to Liquid Death
About Liquid Death
Liquid Death is a Los Angeles-based beverage brand that sells water and sparkling drinks in tallboy aluminum cans wrapped in an irreverent heavy-metal, horror-themed 'Murder Your Thirst' aesthetic. Founded in 2019 by former ad creative Mike Cessario, it became a cultural phenomenon through viral marketing and sustainability messaging. It has expanded from mountain water into flavored sparkling water, iced tea, and, in early 2026, a Sparkling Energy drink line.
Liquid Death on video
10:22How Liquid Death's Founder Started A $700M Water Brand
CNBC Make It · Documentary
1:01:56Mike Cessario: How I Turned Canned Water to a $700M Company
20VC with Harry Stebbings · Interview
1:24:31How Liquid Death built a $1.4B brand around water
Masters of Scale · Interview
1:04:33How Mike Cessario created a billion dollar water brand
Uncensored CMO · Interview
1:16:09Mike Cessario
Tetragrammaton with Rick Rubin · Interview
Founders
Mike Cessario
Co-founder & CEO
Former Netflix promo and ad-agency creative director who conceived Liquid Death as the 'dumbest name possible' for a healthy drink; drives the brand's marketing-first strategy.
J.R. Riggins
Co-founder
High-school friend of Cessario who co-founded Liquid Death and ran its finance, operations, and supply-chain side in the early years.